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You must be flexible
Your buyers and users have too many other options
Dec 14, 2024
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Dakota McKenzie
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You must be flexible
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Like it or not, the big keynotes tell you a lot
Leverage the positioning from big events to your advantage
Dec 7, 2024
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Dakota McKenzie
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Like it or not, the big keynotes tell you a lot
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November 2024
There's a lot of ways to fit, but don't let revenue be the only signal
...but don't let revenue be the only signal—solve a repeat problem first
Nov 30, 2024
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Dakota McKenzie
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There's a lot of ways to fit, but don't let revenue be the only signal
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Bring clarity to what you do first
Until prospects understand your intended value, the rest will be more difficult
Nov 23, 2024
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Dakota McKenzie
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Bring clarity to what you do first
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You're probably not going to get a meeting with Finance
But you can still win them over with strong alignment
Nov 16, 2024
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Dakota McKenzie
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You're probably not going to get a meeting with Finance
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You need to show something on the first call
The modern approach and sequencing to discovery calls
Nov 9, 2024
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Dakota McKenzie
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You need to show something on the first call
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More on Sales prospecting as an Engineering problem
What's changing regardless of the AI "hype cycle"
Nov 2, 2024
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Dakota McKenzie
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More on Sales prospecting as an Engineering problem
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October 2024
Revenue generating Products are definitive
Avoid being "everything for everyone" to build a Product
Oct 26, 2024
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Dakota McKenzie
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Revenue generating Products are definitive
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Product-first drives more revenue
Early revenue ≠ PMF, Product-adoption AND revenue = PMF
Oct 19, 2024
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Dakota McKenzie
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Product-first drives more revenue
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Conserve POC Calories
Don't waste too much energy on a deal until you've asked the hard questions
Oct 12, 2024
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Dakota McKenzie
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Conserve POC Calories
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Avoid slipped deals
And/or make sure you close on time by doing all the things you can control
Oct 5, 2024
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Dakota McKenzie
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Avoid slipped deals
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September 2024
Inspire the next step and win more deals
Show people how to use your product, get the technical win, grow faster
Sep 28, 2024
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Dakota McKenzie
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Inspire the next step and win more deals
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