Sitemap - 2024 - Yelling at Cloud

You must be flexible

Like it or not, the big keynotes tell you a lot

There's a lot of ways to fit, but don't let revenue be the only signal

Bring clarity to what you do first

You're probably not going to get a meeting with Finance

You need to show something on the first call

More on Sales prospecting as an Engineering problem

Revenue generating Products are definitive

Product-first drives more revenue

Conserve POC Calories

Avoid slipped deals

Inspire the next step and win more deals

Budget Owner doesn't mean Buyer or Signer

Are you prepared for your Discovery call?

Mastering Developer-Led Outbound

"What does my team think?"

Events are your best way to build pipeline

I Might (definitely) Need Security

You can never truly offload prospecting

Growth is key, but so is retention

Are you moving away from sales because it's hard, or because you're ready to scale?

Planning is the most important step for Technical Onboarding and Revenue

Mutual Action Plans are awkward

ROI Refresh in Founder-led Sales

Your ideal customer comes knocking

"Should a deal take this long?"

Sales Candidate Checklist + Screening Questions for Founders

Make an impact, or brace for impact

Hiring the right Account Executive

Non-obvious-obviously-big Markets

The pain of asking for pain

Make it POP

Shared Learnings lead to more earnings

Context is the unlock

Sell roadmap

Embrace the competition

"Increase deal size" isn't the only way to hit your ARR goal

Technical wins, win deals.

Enterprise-Wide Sales Activities

The Founder-led GTM Starter Pack

"So what does it cost?"